The Prestige of Porter Bags Reborn Through Collaborations Japan’s premium bag brand PORTER is opening a new chapter through collaborations with global brands. Since 2023, these high-profile partnerships have gained worldwide attention, blending…
The Meeting of NewJeans and KAPITAL: A Unique Fashion Encounter In December 2022, the rookie girl group NewJeans appeared on the popular Korean TV show 'You Quiz on the Block' . Just five months after their debut, they captivated the …
The Story of Beats: From Its Beginning to Apple’s Acquisition In 2008, the premium headphone brand Beats was born from a collaboration between hip-hop legend Dr. Dre and music industry mogul Jimmy Iovine. More than just an audio brand, Beats b…
Rising Popularity of Prada and Miu Miu: The Power of Sister Brands In February 2024, the global fashion ranking by Lyst Index revealed a surprising result—Miu Miu topped the list as the most popular fashion brand in Q1. Prada, which previously…
Paris Fashion Week 2024 and The Row: A Shift in the Fashion World In February 2024, the world-renowned Paris Fashion Week kicked off in grand style. Luxury brands such as Louis Vuitton, Chanel, and Hermès unveiled their latest collections. Howe…
Olympics and the Rise of ON: A New Era in Sports Branding In July 2024, the Paris Olympics began with great global attention. As top sports brands like Nike, Adidas, and Lululemon competed by designing uniforms and gear for national teams, one rela…
Hermès Survives LVMH's Acquisition Attempt: A Story of Tradition and Prestige Hermès is more than just a luxury brand. Founded in France over 183 years ago, it has become a symbol of refinement and craftsmanship. In 2010, the brand faced a m…